February 10, 2016
The next Tesla car is expected to be revealed and made available for pre-order next month. And while the auto world is still waiting to see specs and drawings, one thing is already known: the price.
As promised, Elon Musk tells Bloomberg, the Model 3 will cost $35,000 — before any incentives.
Tax credits for purchasing electric vehicles could push the sticker price below the average cost of a new car in America … maybe. The Model 3 won’t go into production until 2017, and if it’s delayed, the incentives that lower the price might not be available.
From the beginning, Tesla Motors has had its eye on the average American consumer — not the super-rich car collector or the early adopter electric enthusiast, but your mainstream buyer who wants a car they can afford.
It might not have looked that way — the carmaker’s first model was the luxury Roadster, with a six-figure price tag. The second car, the Model S sedan, has a base price of around $70,000.
“I would try to take pains to say, look, our goal from the beginning has been to drive forward the electric car revolution, and we needed time to refine the technology — get to version two, get to version three. And really, with version three — the $30,000 car — that’s where it becomes mass market.”
“Version three” has been a long time coming, though. Tesla’s latest release was the Model X — an SUV that was more expensive than the Model S, not less. But this March, Tesla is set to reveal its long-promised mass-market vehicle. Musk has said since 2015 that the price would be $35,000, Jalopnik notes.
The average cost of a new car in America is $31,000, Bloomberg reports. With the nationally available $7,500 electric car tax incentive, Tesla’s Model 3 would be cheaper than average.
The Model 3 is set to go into production in 2017.