McDonald’s to Customize Drive-Through Windows With Artificial Intelligence
McDonald’s to Customize Drive-Through Windows With Artificial Intelligence McDonald’s has purchased Dynamic Yield Ltd., an Israeli artificial intelligence company. The deal reportedly cost more than $300 million. In a press release, McDonald’s said it planned to use Dynamic Yield’s technology to enhance and personalize the drive-through experience. Steve Easterbrook, McDonald’s Corporation President, via statement Drive-through windows will change in real-time based on the time of day, weather and trending menu items. It will also instantly suggest and display items based on what the customer is ordering. Their mobile app and self-ordering kiosks will also receive a digital makeover. McDonald’s plans to introduce this technology in the U.S. in 2019 and expand internationally at a later date.